![]() Rather than being apologetic about trying to sell to the customer, you’ll own the conversation. It means approaching sales differently than you might’ve in the past. It covers the key points explored in the book and shows how you can apply them to enhance your sales efforts. So to help you out, I’ve put together a five-minute review of the Challenger Sales approach. ![]() That said, when you’re learning how to sell on the job with a giant quota hovering over your head, you probably don’t have any time to read. It’s one of sales’ seminal works, based on one of the largest studies ever conducted in the field. These days, almost every new hire in B2B sales is told to read Brent Adamson’s and Matthew Dixon’s The Challenger Sale.
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